- To provide high quality, competitive insurance products and services through qualified, professional and committed salespersons.
- To maintain financial strength for the benefit of our corporate and individual insured, shareholders, agents/salespersons and employees.
- To earn and protect public trust of the communities where we live and work by supporting good works and contributing to charities.
- To create a challenging environment and develop a sense of accomplishment for our employees through tools and training to achieve personal growth and contribute to our organization.
- To serve the nation by increasing the rate of literacy through our East West Life Educational Security Schemes for children and their parents.
- To provide the right solutions that are in tune with our customer needs, while facing up to the emerging challenges in the industry.
- To help individuals and families financially realize their hopes and dreams and be there when they need us most.
- To develop awareness of insurance need, build confidence in the insurance industry and also to develop the concept of saving.
- To innovate and develop ideas to design new products for our valued corporate and individual clients to effectively meet their ever-changing needs.
Our vision is to be the number one provider of wide-ranging insurance solutions to all of Pakistan, a goal we will attain while observing the principal values that have served us well since inception.
Our Principle Values
S afety and Security through expansion, development and profitability
E xceptional and flexible product-line to meet the needs of our clients
R espect and consideration for our policyholders, agents and employees
V ision as well as action to achieve our mission
I ntegrity and honesty in every aspects of our organization
C ommunity improvement through participation
E xcellent service